Video Mraketing, content Marketing
Email marketing is one of the most cost-effective digital marketing strategies on the market. It has an extremely high ROI, 4400% to be exact, and helps your business stay top-of-mind for potential customers.
Not only that, but it's a great way to keep in touch with past customers, inform current customers, and interest potential customers. You can share business information like an address change or a new hire, or you could provide special discounts and coupons!
Another perk of email marketing is that it serves as an outlet for other website marketing services, like:
In your emails, you can include excerpts from recent posts on your blog, as well as exclusive videos for your subscribers. You can even have calls-to-action (CTAs) to follow your company on Facebook, Twitter, or Instagram.
The best part is these additions often improve the success of your emails. Video, for instance, can increase click-through-rates (CTR) by 300 percent. That can result in a return on not only your investment in email marketing but also video marketing.
To maximize the ROI for this Internet marketing service, you need a partner with extensive experience and knowledge.